Thursday 8 March, 2018
Who are JZM?
JZM are highly respected independent Porsche specialists based in Kings Langley, Hertfordshire. JZM provide Porsche Car Sales, Servicing and Tuning and place quality and customer service first. They always strive to maintain an innovative approach to the market, with strong branding and imagery building a prominent position amongst their peers.
Headline figures
- Sales Website 31,200 visitors per month
- Google Position No. 3 “Porsche for sale”
- JZM Facebook 14,000+ likes
- Email Marketing 24% click through rate
(benchmark automotive email CTR 5-8%)
JZM & Tonic Fusion
JZM realise that the right levels of investment in marketing and promotion will generate customers and grow their business.
Tonic Fusion have worked with JZM for eight years. During that time our role expanded to become JZM’s fully outsourced marketing department, delivering services from web design and development through to advertising and brochure design, email marketing, search engine optimisation and online marketing.
Acting as JZM’s outsourced marketing team Tonic Fusion delivered significant cost savings and most importantly, quantifiable results.
JZM web presence
Key to the strategy to promote JZM services has been the original development of three websites, intrinsically linked but individually dedicated to their specific services. Each website was designed to best present and sell its specific service and to establish its own unique online blueprint.
Since launch, and with regular marketing and optimisation strategies, the JZM website shot to third spot in Google for the highly competitive key phrase ‘Porsche for sale’. Supporting key phrases achieve equally high listings.
Subsequently and once a clear audience was developed for Servicing, Tuning and Sales, the three original websites were combined into one online presence providing ‘Everything for your Porsche’.
Website visitor figures qualify the website’s success:
- Year 1 visitors / month = 7,750
- Year 2 visitors / month = 11,000
- Year 3 visitors / month = 17,400
- Year 4 visitors / month = 25,600
- Year 5 visitors / month = 31,200
Delivering results
JZM email shots received a 24% click through rate to the JZM website – quadruple the automotive industry average of 5-8%. A January Servicing Sale email campaign delivered over 30 bookings in two days.
Marketing that works
- Guaranteed monthly marketing delivery
- One company for all marketing strategy and delivery
- Google page one listings for most popular keywords
- Continual growth in web traffic month on month
- Procurement of advertising at preferential rates
- Company growth and expansion safe in the knowledge that the marketing strategy works
Full service delivery
- Website design, development and hosting
- Advertising design and placement (offline/online)
- Brand and logo design
- Search engine optimisation
- Email campaign design and broadcast
- Ecommerce website development
- Software development
- Brochure, leaflet design and printing
- Press release service
- Exhibition stand and signage design
- Corporate stationery and business forms
How much does it cost?
Clients are constantly surprised at just how little JZM’s outsourced marketing costs per month. It’s all about building the right foundations to deliver success at an affordable price.