The Client: GH Neville Ltd have been operating for over 75 years and specialise in the manufacture of stationery and filing products. They have earned the reputation for delivering high quality products in large volumes and are well known within the Stationery industry.
As part of a new modernisation process they decided to re-brand their product portfolio and to launch an online e-commerce facility to enhance their service, support the stationery dealership channel, and push into new consumer markets.
The Process: Following a comprehensive study and critique of the current brand, market forces and marketing material, the Corporate Identity and Product Branding was developed to modernise the imagery without alienating the existing client base and without damaging the existing market awareness.
The marketing collateral was then created to cover the entire product range. This included the stationery range, photography, product brochure, trade advertising, exhibition panels, sales leaflets and a new full e-commerce website. This continues across all new materials.
