CLIENTGH Neville Ltd (Emgee)
PROJECTTo re-brand a 35 year old product across all media types
DISCIPLINESCorporate Brand, Stationery Design, Brochure Design, Website Design, Product Catalogue, Advertising
What Did GH Neville Ltd (Emgee) Want?
GH Neville Ltd have been in business for over 75 years and specialise in the manufacture of stationery and filing products. They have a solid reputation for delivering high quality products in large volumes and are very well known within the stationery industry.
As part of a modernisation process they decided to re-brand their product portfolio and launch an online e-commerce web site to enhance their services, support the stationery dealership channels and access new consumer markets.
Initially we undertook a comprehensive study and critique of GH Neville’s current brand, target markets, marketing strategy and materials. Following this critique we developed a new corporate identity and product brand identity to modernise imagery without alienating their long standing client base and without compromising existing market awareness.
Marketing collateral was then developed and designed to cover the entire product range. Projects included the redesign of GH Neville’s stationery range, product and marketing photography, product brochure design, trade advertising campaigns, exhibition solutions, sales leaflets and the design and development of a new ecommerce web site.
Thank you – The CEO Daniel loved
the design. Thanks again for your