The Client: Cavendish Corporate Hospitality have been operating for over 20 years and specialise in large corporate hospitality events including 2004 Rugby World Cup in Australia, Wimbledon and Ascot. They have built a strong reputation for providing exceptional service and are very well recognised in their industry.
As part of their well structured marketing strategy, they decided the marketing material required a fresh new look that best reflected their standing in the industry and to further build on the branding.
The Process: An initial meeting was arranged to discuss and analyse the current marketing material and the requirements of any new pieces. The market perceptions were then taken into account and a new branding image was created. This was then applied to a range of new marketing materials including direct mail, a diary of events and a new corporate brochure. This new branding appears across the range of media and continues to be promoted.
